Brands We Love

Bare Bones

Bone broth made from grass-fed and pasture-raised bones. Use code DRWILLCOLE for 15% off your first order.


Healthy, high fat snacks to bring with you wherever you go.


All-natural meat snack sticks that are Paleo and Whole30 Approved. Use code DRWILLCOLE for 15% off.

Pique Tea

A convenient, all-natural, and effective way to enjoy the health benefits of tea.

Primal Kitchen

Pantry staples that use real, healthy ingredients. Use code DRWILLCOLE for 10% off.

Energy Bits

Tap into the health benefits of algae. Use code drwillcole for 20% off your order.

Kettle & Fire

Shelf stable bone broth and soup made with organic ingredients.

Shop AIP

The one-stop-shop for all AIP compliant products.

Thrive Market

Get all your favorite health products in one place at a lower price. Use this link for an extra 25% off.

VRY Everyday

Mood balancing supplements for mental and emotional wellbeing. Use code DrWillCole for 10% off.

Tru Niagin

The perfect supplement to help cells thrive and reap the rewards of healthy aging and increased cellular energy production in the process.

Branch Basics

A chemical-free cleaning concentrate that makes cleaning affortable and safe for your family.

Primally Pure

All-natural skincare for the whole family. Use code DRWILLCOLE for 10% off your first purchase.


At-home saunas to fit every lifestyle and budget.


My favorite app to track your food, exercise, and biometrics to keep track of your overall health.

Grass Roots

All-natural, pasture raised meat delivered right to your door from small, family run farms.

Eaton Hemp

Tap into the superfood power of hemp with these healthy, organic, and delicious products.

Sovereign Laboratories

High-quality bovine colostrum supplements with Liposomal Delivery for the most bioavailability to help you achieve a healthy gut.

Allitura Naturals

Non-toxic skin care you can feel good about.

Sun Genomics

Customized probiotics created just for you.


Natural, non-toxic mattresses for healthier sleep.


Organic healthy sleep for the whole family.

Let’s Just Sleep

A sleep mask and headphones all in one.

Vimco Wellness

Use code drwillcole for 10% off.

mbg supplements

High-quality magnesium, nr+, and hemp supplements from wellness brand mindbodygreen to elevate your health

Beauty in the Raw

Healing botanicals for calm, clear, healthy skin. CBD and non-CBD skincare options. Use code DRWILLCOLE for 20% off.
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